The CATA Travel Alliance was created in 1994 to develop exceptional travel related benefits for Canada's hi-tech and export driven sector.
To accomplish this, two key strategic decisions were made.
First, instead of defining itself in terms of its agency relationship with airlines - as traditional agencies do - the Travel Alliance defines itself in terms of its relationship with its client-partners.
Second, the Travel Alliance rejects the restrictions imposed on agency performance by the airline controlled reservation systems. Instead, it has created a range of travel research, communications, cost savings and reporting protocols unmatched by any other travel agency in North America.
Today the CATA Travel Alliance is already among the top 3% of all independent Canadian travel agencies in terms of business volume. It provides its client-partners with a selection of cost reduction and service protocols that are unmatched in North America.
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